How does Data Choice make money
Data Choice makes money from advertisers & agencies using our technology to serve people ads across the internet.
Within programmatic there are Ad Tech fees these are percentages that are deducted form the clients advertising spends to cover the platform and company costs. These can be as high as 50% from some programmatic suppliers.
We will charge an Ad Tech fee of 15% for clients wishing to manage their own campaigns and 20% if they wish us to manage them. This is the most the cost will be however it can go down if they choose to use DCT tokens as their payment method.
User Data – the data that users choose to share with us is segmented into pool ie people aged 25 – 29. This allows specific enough data to make marketing successful without them being able to know its Mr Smith they are targeting. In programmatic advertisers pay for this data on a CPM (Cost Per Mille) basis, which can range from $0.25 to $1.75 depending on the segment. We don’t intend to make any money from this aspect initially as we will be putting all of the tokens received for the data back into acquiring more user data.